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Lock It Up Campaign Aims to Protect Kids from Dangers of Marijuana

Thursday May 6, 2021

For the third year in a row, the Branch-Hillsdale-St. Joseph Community Health Agency receivedthis grant to educate our community about the importance of locking up your marijuana and the safety measures you can take to ensure that your use does not negatively affect others.

In January of 2021, the State of Michigan awarded grant funds to organizations who can help promote safety around medical and recreational marijuana for kids and teens. For the third year in a row, the Branch-Hillsdale-St. Joseph Community Health Agency received this grant to provide the community with educational materials and targeted media advertisements concerningthe safe storage, and usage, of medical and recreational marijuana.

To kick off the Lock It Up campaign, BHSJCHA has began using a variety of media-based platforms in order to spread this message of safety throughout the counties of Branch, Hillsdale, and St. Joseph. These messages can be found on informational brochures that are on display at many of our partner organizations throughout all three counties; they can be heard on local radio stations and Pandora; and billboards depicting the “LockItUp” logo can be seen in all three counties, as well.

“We knew this was an important initiative in our communities with Branch, Hillsdale and St. Joseph community members holding a total of 1,975 medical marijuana licenses,” said Rebecca Burns, Health Officer of the tri-county health department. “This does not take into account the number of people who use recreational marijuana, which could also be potentially accessible to kids and teens.

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